Rixie's coffee is officially entering the bottled market to improve the retail distribution of the whole channel.

On the basis of the product strategy, it has been able to continue with the idea of re-use of its current business: the classic American masters, 100% Alabika coffee beans and 0 sugar and 0 kilocalories, and the Chinese C-Americans, which are now drinking coffee products, have been introduced, including the classic United States style, the Chinese-American C.C., and coconut lattes. The series belongs to the pre-packaged coffee brand, which was launched in 2024. The price-fixing strategy recommends a retail price of 9.9 yuan, the central-high price belt. With the Channel Bureau, the provincial agents in the provinces, such as the classic US-based Alabika coffee beans, and zero sugar and zero calories, are now working on a full-scale retail basis from the background of the market, China’s coffee market is estimated to be 100% cold-coated and low.