Rokid AR glasses running port: the survival game in the second half of the A.I. Glasses 100

In 2026, the Chinese company Arkid entered the capital market ' s accelerated runway. In just a few days, Rukid ' s parent technology completed four rounds of intensive capital build-up, with registered capital climbing from 2.8752 million yuan to 13.59 million yuan, with 39 new shareholders, introducing industrial giants such as Lancet, Combine and Soup and multi-professional investment agencies. The equity structure shuffled deeply: the founding team had a stockholding from almost 100% to 42%. Immediately after that, Rokid was approved to the Hong Kong main board. At this critical juncture, Omdia released the Global ALI Glass Market Report 2025: Rokid took the second largest global and Chinese brand at 3.9 per cent of the market share, ranking top on the global list in a breakdown of the AI glasses with a display function. From the AliM studio to the Arkid area, the founder of the Rakid district, wishes his love for AR. The date of Google Glass skydiving began at the 2012 Google I/O conference. He witnessed the moment of live coverage, and realized that it would be the future of the next generation of people to interact with each other. He was the head of the Ali Babam studio, which touched on the ceiling of mobile Internet interaction. In 2013, the Friends Circle brought together like-minded people to create products that transcended Google Glasses; in 2014, Rokid was officially separated from his post as "making AI and AR into the sixth sense of the world of human perception." At the beginning of business, the AR industry was uninhabited: industrial chains were blank, core optical components, dedicated chips, operating systems were immature commercial programs, and ordinary consumers were unaware of AR glasses. To sustain the company, a two-legged walk strategy was adopted: on the one hand, accumulated AI technology and cash flow through smart box products, and on the other hand, continued to invest in AR glasses core research and development. In 2016, Rukid released his first smart box, earlier than Skycat Elves, Little Love; the steady income generated by the business was almost entirely invested in ARglass development. In 2025, Rukid became a turning point in moving from a trade player to a popular market. This year, the video of a 49-gram Rokid Glasses prototype public address was distributed on the Internet and generated a lot of attention. In mid-year, Rakid Glasses was officially listed as the world's premiere "Look at Payments" smart glasses, bringing together AR displays, AI translations, first-view filming, voice interactions, etc., and was priced at about $3,000 and directly cut into the general user market. The market feedback is far more than expected: 100,000 orders were expected throughout the year, and the actual number of orders was eventually close to 300,000. But the flash demand also exposed a fatal short-cut: supply chain capacity was severely inadequate, with large numbers of orders forced to wait for delivery in 2026. Despite this, AI glasses crossed key markets in 2025. Omdia data show that the volume of global shipments has increased by 32 to 8.7 million annually; the user structure has expanded from an early general science practitioner to a variety of groups such as the business community, civil servants, lawyers, media people, teachers, etc. The real situation in the second half of the 100-gauge war is that the AI glasses market in 2026 was no longer a small race for a few players to test water. The IDC predicted that global output would reach 22,671,000, an increase of 56.3 per cent compared to 2026; and the Chinese market would reach 4.508 million, a growth of 77.7 per cent, with competition entering the white-hot 100-scope phase. The global market has evolved into a clear ladder: Meta took up 85.2% of its share of global markets in 2025, with 7.4 million deliveries throughout the year, and is in an absolute monopoly. In 2026, Meta planned to raise its annual capacity to more than 20 million by-products in partnership with the Landson Ladder, with a new generation fully upgraded in terms of optical comfort, continuity and AI interaction, trying to lock in market dominance before apples formally enter the market. Apple plans to release AppleGlasses at the end of 2026, with primary-generation products moving away from complex panorama AR displays, positioning them as iPhone accessories similar to AppleWatch, focusing on Siri and AI's intellectual experience, to be worn 24/7 in a very small amount of detail, directly targeting the Meta hot market. Google also returned to the field: audio smart glasses were released early in 2026 for voice translation and environmental understanding; single-line microscreen products were launched at year's end; and XREAL jointly developed Project Aura, integrating the Gemini large model with the Android XR platform. Domestic competition has become more intense: China launched the first half of 2026 for AI glasses, where cross-equipment synergies were achieved under the Toshimoto system; rice took a 30 per cent share of the domestic market in 2025 with an AI camera; Ali rolled out quark S1AR glasses to provide deep access to electricity and local life scenes; and there were more than 30 domestic players, with price wars emerging. For Rokid, the giants provide not only opportunities, but also unprecedented challenges. There are significant differences between Meta, Apple, and Mi, in terms of financial strength, supply chain voice, access coverage, and ecological isolation. The global supply shortage of storage chips in 2026 has been unanimously confirmed by such institutions as Citi, Nomura, TrendForce and SEMI: the average price increase for DRAM is expected to rise up to 88 per cent, for NAND flash up to 74 per cent and for data centres to consume more than 70 per cent of the world ' s high-end storage chip production capacity, consumer-grade chip supplies are severely squeezed, and there is no doubt that players with weaker voice in the supply chain will be hit. Technical bottlenecks in the industry remain: the improbable triangle of the mainstream product "performance, light quantification, continuation" has not been broken and full-functional follow-up is generally less than four hours; the overall return rate for the industry is as high as 30 to 50 per cent, owing to a lack of functional functionality at the core. After IPOs, Rukid needs to prove what he has to prove in the face of IPO’s key nodes, stating that Rokid has set a target of 1 million in 2026, 2 to 3 million in 200027, and tens of millions in 2028. In order to break down production capacity, the production line was changed to three shifts at the end of 2025, with Blues technology introduced as a strategic investor and exclusive manufacturing partner. But production capacity is the basis, and commercialization models also face bottlenecks: revenue is currently derived mainly from B-side industry solutions and C-side hardware sales, B-end customization is highly difficult to replicate, C-end is under price-war pressure, and a simple hardware-sale model is difficult to support listed companies’ valuations. The second growth curve is unclear, but commercialization is still at an early stage, despite linkages with more than 20,000 developers. Technically, Meta invests more than $10 billion a year in the XR field, and apples and China, with their full capacity for self-research chips and operating systems, have an advantage that can easily be wiped out with the full input of giants. The Glasses upgrade introduced by the Rukid project in 2026, together with the colorful display of smart glasses, is one of the most important topics for the industry. As you have repeatedly stated, Rokid’s central strength lies in open ecology – a true ecology in which participants can profit and grow. But at a time when the industry is generally closed, it is still time to test whether this open route can support Rukid in taking a different path in his giant entourage. Twelve years of deep farming have allowed Rukid to make a breakthrough from zero to one, waiting for the real outbreak of the ALI glasses industry. But the second half is completely different from the first half: it was a race against himself and the industry against the cold winter to see who survives; it is time to compare with the giants, the market against expectations, and the narrow window period to see which one can win.