Action Xtreme, Studio Behind 'Son of the Soil,' Launches AX Music Publishing in Atlantic Screen Group Deal

Action Xtreme, the London-based action studio riding high on the Netflix success of 'Son of the Soil,' is making a strategic power play beyond film. The company has launched a new music publishing division, AX Music Publishing, through an exclusive partnership with Atlantic Screen Group. This move signals a direct push to capture and commercialize the full value chain of its productions, turning soundtracks and scores into standalone revenue streams rather than mere creative afterthoughts.

The venture, co-founded by Action Xtreme principals Chee Keong Cheung and Andreas Roald, will focus on developing and monetizing original music tied to the studio's slate of high-octane projects. The partnership with Atlantic Screen Group provides the specialized infrastructure and industry reach to license, distribute, and exploit this music across platforms globally. It represents a calculated vertical integration for the independent studio, leveraging its brand recognition from hits to build a more diversified and resilient business model.

This expansion places Action Xtreme in direct competition with larger studios and music publishers that traditionally control these lucrative rights. For Atlantic Screen Group, the deal locks in a pipeline of content from a proven hitmaker. The success of this model hinges on Action Xtreme's ability to consistently produce commercially viable films whose music carries its own market appeal. If successful, it could pressure other mid-tier production companies to similarly consolidate their intellectual property rights, reshaping how value is extracted from film and television projects in the streaming era.