Tesla Cybertruck Sales Propped Up by Musk's Own Companies, Including SpaceX

Tesla's Cybertruck sales figures for the final quarter of 2025 were significantly bolstered by purchases from Elon Musk's other companies, raising questions about the vehicle's organic market demand. According to a Bloomberg report, SpaceX alone accounted for 1,279 Cybertruck registrations, representing roughly 18% of all U.S. registrations for the vehicle during that period. The report notes that other Musk-run entities, including xAI, Boring Co., and Neuralink, also purchased the stainless-steel electric truck, meaning nearly one in every five Cybertrucks registered was effectively an internal transfer within Musk's business empire.

Without these sales to affiliated companies, Cybertruck registrations in the fourth quarter would have fallen by 51%, according to the analysis. The report cites Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions, who characterized the practice as a way to "prop up" the sales numbers. This internal purchasing activity provides a temporary boost to reported figures but does not reflect external consumer demand.

The dynamic places scrutiny on Tesla's sales reporting and the underlying health of the Cybertruck's launch. While not illegal, the reliance on purchases from sister companies signals potential pressure to meet delivery targets and manage public perception for a high-profile, niche product. It highlights the unique challenges and intertwined financial optics within Musk's sprawling corporate network, where the performance of one flagship venture can be supported by the capital of another.