The surge in the price of storage chips has triggered a brain drain in the mobile phone industry.

Under cost pressures, low- and middle-end machines are in a difficult position, and the concept of “kmart” is dying. However, more severe than the price is the loss of human resources in the industry: shrewd operations, with about 400 staff divided into motor vehicles and AI directions; formerly high-pipe kings turning to healthy products; glorified, beauties such as Kang Hae, Vivo Soo-Wee, and others. The new races such as cars, smarts, and AI+ applications are on the verge of collapse. According to IDC data, the cost of cellular cores is higher than 10 to 15 per cent to more than 20 per cent, while the medium-low-end is 30 to 40 per cent more likely to be transformed; Q1 in 2026, global storage chips have been slashed by prominent figures such as the Kanga Sea, the V-V-Yeves, etc.