1. Publicis Acquires WME's 160over90 in Major $500M+ Sports Marketing Consolidation
Publicis Groupe is making a major power play in the global sports marketing arena, striking a definitive agreement to acquire the high-profile agency 160over90 from WME Group. The deal, valued at over $500 million, signals a significant consolidation of creative and commercial firepower in the lucrative sports and ente...