1. MS NOW's Primetime Gamble: Crooked Media Podcasters Invade Saturday Night Lineup
MS NOW is injecting its primetime Saturday lineup with a dose of digital-native DNA, airing clips from Crooked Media's popular podcasts. The move places hosts like Alex Wagner, who recently returned to primetime hours, directly into the network's 9 p.m. slot, but not in a traditional anchor role. This strategic pivot s...