1. Carlsberg Shakes Nordic Beverage Market: Dumps Coca-Cola for Pepsi in Major Strategy Shift
Carlsberg A/S is executing a seismic shift in its soft drinks portfolio, severing its long-standing partnership with Coca-Cola and aligning with PepsiCo across key Northern European markets. This strategic pivot is poised to fundamentally reshape the competitive landscape of the region's beverage sector, directly chall...