1. Adobe Data: AI Traffic to U.S. Retail Sites Surges 393%, Outperforming Human Shoppers on Revenue
A new data signal from Adobe reveals a seismic shift in online retail traffic, with visits driven by AI agents exploding by 393% in the first quarter. This isn't just a surge in bot activity; these AI-driven visitors are converting into sales more effectively than their human counterparts, directly boosting retailer re...