1. Saatchi & Saatchi Ends 36-Year Cannes Lions Run, Shifts New Creators' Showcase to SXSW London
Saatchi & Saatchi has severed a 36-year partnership with the Cannes Lions International Festival of Creativity, moving its flagship New Creators' Showcase to SXSW London. This strategic pivot marks a significant realignment in the advertising industry's calendar and signals a shift in where the agency believes the most...