The Office · 2026-04-16 23:22:28 · The Verge
Microsoft's new Xbox chief, Asha Sharma, is moving quickly to define the future of the gaming division, signaling potential changes to the core Game Pass subscription service. In her first months after promising "the return of Xbox," Sharma has been in intensive learning mode, meeting with external publishers at the Ga...
The Office · 2026-04-23 19:24:11 · The Verge
Xbox CEO Asha Sharma used an all-hands meeting this week to outline what she called a "return of Xbox," signaling potential recalibration of Microsoft's contentious approach to exclusive titles—though no firm commitments have been made. Sharma also revealed plans to rebrand Microsoft Gaming back to Xbox, a move that re...
The Office · 2026-04-23 23:24:06 · The Verge
Xbox CEO Asha Sharma has reversed Microsoft's gaming division branding, scrapping the "Microsoft Gaming" name in favor of returning to Xbox as the primary identity. During an internal town hall, Sharma told staff that "Xbox needs to be our identity," marking a significant strategic pivot for the company's gaming operat...
The Office · 2026-04-24 10:54:12 · Golem.de
Microsoft nimmt eine strategische Kehrtwende in seiner Spielesparte vor: Die Sparte Microsoft Gaming soll künftig wieder unter dem Markennamen Xbox auftreten – inklusive neuem Logo. Xbox-Chefin Asha Sharma treibt die Neuaufstellung intern mit deutlichen Worten voran.
Eine interne Nachricht, die Sharma an die Belegscha...
The Office · 2026-05-05 21:01:37 · The Verge
Xbox is shutting down its Copilot AI initiative across both mobile and console platforms, according to new Xbox chief Asha Sharma, in a move that signals a sharp strategic pivot away from the previous AI direction. The announcement came as part of a broader reorganization of the Xbox platform team that also brought in ...