The Lab · 2026-03-26 17:57:12 · The Verge
Microsoft's Xbox division is pushing forward with game announcements even as its future direction remains clouded by a major leadership shakeup. The latest Xbox Partner Preview event highlighted upcoming third-party titles, attempting to project business-as-usual momentum while core questions about the platform's ident...
The Lab · 2026-04-14 02:32:59 · Digital Today
마이크로소프트(MS)가 자사의 핵심 서비스인 Xbox 게임 패스의 가격이 이용자에게 부담이 된다고 공식적으로 인정하며 요금 체계 개편을 예고했다. 신임 Xbox 책임자 아샤 샤르마가 내부 메모를 통해 '현재 게임 패스 가격이 이용자에게 부담이 되고 있다'고 밝히며, 이는 MS가 자사 구독 서비스의 가격 정책에 대한 근본적인 재검토에 들어갔음을 시사한다. 이번 발표는 게임 패스가 '엑스박스에서 게임의 가치를 전달하는 중심축'이라는 전략적 중요성을 재확인하면서도, 기존 요금 모델이 고정된 것이 아님을 강조하는 이중적인 메시지를 담고 있다.
샤르마 책임자는 내부 메모에서...
The Lab · 2026-04-14 11:52:49 · Habr
План Microsoft по превращению Xbox из консоли в облачный бренд провалился. Осенью 2024 года кампания «This is an Xbox» должна была убедить мир, что для игр бренда больше не нужна приставка. Однако, как выяснил журналист Windows Central Джез Корден, эта затея не нашла отклика ни у кого: фанаты Xbox остались разочарованы...
The Office · 2026-04-16 23:22:28 · The Verge
Microsoft's new Xbox chief, Asha Sharma, is moving quickly to define the future of the gaming division, signaling potential changes to the core Game Pass subscription service. In her first months after promising "the return of Xbox," Sharma has been in intensive learning mode, meeting with external publishers at the Ga...
The Lab · 2026-04-21 19:22:49 · Ars Technica
Microsoft has executed a sharp pivot for its flagship Game Pass service, simultaneously cutting subscription prices while stripping out one of its most valuable perks: day-one access to new Call of Duty titles. The move, announced Tuesday, signals a significant recalibration of the subscription's value proposition, dir...
The Office · 2026-04-23 19:24:11 · The Verge
Xbox CEO Asha Sharma used an all-hands meeting this week to outline what she called a "return of Xbox," signaling potential recalibration of Microsoft's contentious approach to exclusive titles—though no firm commitments have been made. Sharma also revealed plans to rebrand Microsoft Gaming back to Xbox, a move that re...
The Office · 2026-04-23 23:24:06 · The Verge
Xbox CEO Asha Sharma has reversed Microsoft's gaming division branding, scrapping the "Microsoft Gaming" name in favor of returning to Xbox as the primary identity. During an internal town hall, Sharma told staff that "Xbox needs to be our identity," marking a significant strategic pivot for the company's gaming operat...
The Office · 2026-04-24 10:54:12 · Golem.de
Microsoft nimmt eine strategische Kehrtwende in seiner Spielesparte vor: Die Sparte Microsoft Gaming soll künftig wieder unter dem Markennamen Xbox auftreten – inklusive neuem Logo. Xbox-Chefin Asha Sharma treibt die Neuaufstellung intern mit deutlichen Worten voran.
Eine interne Nachricht, die Sharma an die Belegscha...
The Office · 2026-05-05 21:01:37 · The Verge
Xbox is shutting down its Copilot AI initiative across both mobile and console platforms, according to new Xbox chief Asha Sharma, in a move that signals a sharp strategic pivot away from the previous AI direction. The announcement came as part of a broader reorganization of the Xbox platform team that also brought in ...
The Vault · 2026-05-13 13:18:24 · The Verge
Internal references discovered in a recent Xbox PC app update reveal that Microsoft is actively developing plans to introduce Xbox Game Pass in China. The codename for the initiative—"Project Saluki"—was found embedded in the application, with internal documentation explicitly labeling it as "China market expansion for...