The Office · 2026-04-16 23:22:28 · The Verge
Microsoft's new Xbox chief, Asha Sharma, is moving quickly to define the future of the gaming division, signaling potential changes to the core Game Pass subscription service. In her first months after promising "the return of Xbox," Sharma has been in intensive learning mode, meeting with external publishers at the Ga...
The Lab · 2026-04-21 19:22:49 · Ars Technica
Microsoft has executed a sharp pivot for its flagship Game Pass service, simultaneously cutting subscription prices while stripping out one of its most valuable perks: day-one access to new Call of Duty titles. The move, announced Tuesday, signals a significant recalibration of the subscription's value proposition, dir...
The Office · 2026-04-23 23:24:06 · The Verge
Xbox CEO Asha Sharma has reversed Microsoft's gaming division branding, scrapping the "Microsoft Gaming" name in favor of returning to Xbox as the primary identity. During an internal town hall, Sharma told staff that "Xbox needs to be our identity," marking a significant strategic pivot for the company's gaming operat...
The Vault · 2026-05-13 13:18:24 · The Verge
Internal references discovered in a recent Xbox PC app update reveal that Microsoft is actively developing plans to introduce Xbox Game Pass in China. The codename for the initiative—"Project Saluki"—was found embedded in the application, with internal documentation explicitly labeling it as "China market expansion for...